Cases
Below is a selection of projects I have worked on.
Want to know more about a case or the results? Feel free to get in touch.
B2B case
GevenWood
GevenHout is the leading specialist in high quality exterior timber for professionals and one of the largest timber retailers in the Netherlands. As interim Manager Marketing & E-Commerce, I was responsible for the marketing strategy, online growth and further development of the website. I gave direction to the strategy, managed external partners and worked with the team to improve customer journey and conversion.
Some results achieved together included an increase in Domain Rating from 24 to 40 in just 2 months, an average ROAS of 9.46 in the 5 months I was involved (up from 4.71 in the 5 months before) and 129% more sample box requests. Conversions were also greatly increased through targeted UX and CRO optimizations. Furthermore, I set up a retention strategy with cart recovery and winback campaigns, implemented marketing automation for lead nurturing and upselling, and provided better steering with KPIs and dashboards.
B2C case
Autovision
For Autovision, I lead the online marketing of the House of Marley and Revamp brands in the Benelux. I am responsible for implementing new strategies and optimizing channels such as Google Ads, ads through Meta and TikTok, among others, and email marketing. This is how I help these impactful brands, including House of Marley which has already planted more than 442,000 trees worldwide, to significantly increase their reach and brand awareness, strengthen their market position and increase sales through their own webshop as well as retail and platform partners.
Blokhutboot
Blokhutboot.nl offers rental of 25 fully equipped log cabin boats in 4 locations, allowing you to sail without a boating license to remote natural places for adventurous overnight stays. For three years I was responsible for their online marketing. The strategy included advertising through Meta and Google Ads, SEO, social media, email marketing and collaborations with influencers. By implementing effective marketing funnels, I achieved bookings at a low cost of about €50 per booking, leading to increased visibility, engagement and significant growth in bookings.
B2B case
Global KPO
Global KPO, with offices in the Netherlands, UK, India and Australia, is known as a leading company in outsourcing and staffing. I provided a comprehensive transformation of their online presence by developing a new, modern website that reflects Global KPO’s diversity and expertise. In addition, I implemented SEO strategies, executed targeted outbound mail campaigns and deployed additional marketing tactics to generate marketing qualified leads. This integrated approach not only increased their visibility, but also gained valuable customers and strengthened their international market position.
Spikes & SParrow
Spikes & Sparrow, a well-established bag brand with more than 1,000 outlets in Europe and abroad, used resellers and retail partners exclusively for years. I guided the transition to direct e-commerce and developed a new website with a focus on SEO, speed, usability and conversion optimization. I also set up effective advertising campaigns and implemented SEO and link-building strategies. This approach led to a significant increase in traffic and online sales, and laid the foundation for continued growth, both through the company’s own webshop and through marketplaces such as Bol.com.
Euroship
Euroship is a leading yacht yard specializing in the design and construction of steel and aluminum vessels up to 30 meters. I am responsible for the marketing strategy with the aim of increasing visibility and structurally generating qualitative leads. To this end, I further developed and optimized SEO, social media and advertising. This has led to strong growth in organic traffic and leads, allowing Euroship to receive more inquiries and further strengthen its position in the market.
365 Dagen Succesvol
365 Days Successful is a personal development platform offering programs and events to help people find inner peace and happiness. With a combined organic reach of over 400,000 followers, they already had a strong community. I, along with other marketing specialists, developed a social media advertising strategy to grow this further and generate more leads and sales. The strategy consisted of social media tunnels, landing pages and content marketing. This resulted in millions of people reached through ads and a significant increase in new leads and customers.
Kentro
For Kentro, a cloud-based eCommerce ERP system, I developed an integrated content marketing and email strategy. Within four months, organic leads grew +35%, email campaign conversion rates increased +26% and organic traffic increased +34%. These results directly contributed to a stronger position in the market.
Winc Academy
Winc Academy offers flexible, 100% online tech training in programming, data analytics and digital marketing, among others. I developed and implemented an advertising strategy with Google Ads and Meta Ads to both reach new audiences and retarget existing ones. Thanks to this approach, leads were generated at low cost and efficiently converted to sign-ups through a tightly designed funnel, which resulted in a marked growth in intake.
LiFi Group
As co-owner of LiFi Group, specializing in LiFi solutions for consumers and businesses, I created and scaled the entire marketing strategy. With SEO, affiliate marketing and email marketing, we dominated international search terms, grew the email list to over 30,000 subscribers and generated over 800 qualified B2B leads ranging from SMEs to Fortune 500 companies and government agencies. This resulted in strong international positioning and accelerated growth.
Traffic Leaders
As a freelance marketing specialist at Traffic Leaders, I supported various clients, mainly in coaching and digital products. My focus was on advertising (Facebook, Instagram, Google Ads), email marketing and SEO. With targeted campaigns, we increased both visibility and conversions, allowing clients to significantly accelerate their online growth.
What customers say
Very happy with Jeroen’s professional support. He clearly explains what he is going to do, keeps appointments and also gives advice in matters that we pick up ourselves.
Jeroen has helped us with our marketing strategy over the past few months. Jeroen has helped us excellently with his knowledge and insights. This has enabled GevenHout to take another step forward in marketing.
Jeroen van Gils is a truly experienced professional. Nice to deal with, punctual, communicative and analytically sharp and knows his trade.
Jeroen’s knowledge and experience in online marketing strengthen my branding agency. He thinks along, gives valuable advice and supports quickly and efficiently. Working with Jeroen feels like working with a trusted colleague.
In recent months, I have enjoyed working with Jeroen at GevenHout. He always strongly substantiates his opinions with facts and numbers. Jeroen has strong analytical skills and knows exactly what is going on in a company’s online environment. He translates that into a converting strategy, with clear goals for the team. He sets the lines and ensures optimal results in a short time. A win for every team!
As a marketing agency owner, I value reliable partners who deliver results. Jeroen van Gils proves time and again his expertise in his craft.
Jeroen is an experienced online professional whom we hire with confidence to accelerate the growth of our company. His extensive know-how, reliability and pleasant way of working together make him a valuable partner.